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Concept Project · Not a real client

Bloom & White

Premium florist & event styling concept

Bloom & White concept showcase
Concept

The idea

A serene identity for an imagined Mayfair florist and event styling studio. Built around all-white arrangements with a soft sage accent, the site puts large photography of hand-tied bouquets and styled tables alongside a seasonal collection and a private bridal enquiry page.

A concept by Ivory & Maple

Desktop

Desktop preview

Bloom & White desktop preview
Mobile

Mobile preview

Bloom & White mobile preview

Designed for mobile from the start. Clear spacing, simple navigation and pages that feel as considered on a phone as on a desktop — which is where most visitors will see it first.

Inspiration

Design inspiration

  • Mayfair florists
  • All-white bridal arrangements
  • Marble plinths and linen tablescapes
  • Hydrangea, ranunculus and eucalyptus
Palette

Colour palette

Ivory

#F8F7F3

Soft Sage

#D7DDD0

Linen

#EDE9E1

Charcoal

#2F2F2F

Typography

Typography

Display · Cormorant Garamond

Bloom & White

Body · Karla

Seasonal flowers, hand-tied with care.

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